GPUToaster™'s Blog

Its this post era of retail markets, most of us have already adopted on-line shopping. The future seems to be fairly competitive but how far the on-line retail has gone technology wise. Its not just searching items, placing order and receiving them, its more than that for the technologists out there. Turns out that they have now made possible to so called try & buy!

So what’s this try & buy business? Consider a scenario of shopping apparels, jewellery, watches, shoes, etc. online. What is the first thing that pop’s up on your mind (apart from brands. :))? “Will that fit on me? Will that look good?” Ask the same questions after buying them. Shucks!! when you receive them and you dislike it, Your whole world turns upside down and your hopes crashing with little louder than you could imagine. Well, that would not have happened if you tried it.

Augmented Retail, a platform that enables the customers to try the items before they can buy them. In next couple of years the whole on-line shopping will turn to this technology to facilitate buying, so that you could actually try them sitting at your home without shipping the actual item as it were real.

Augmented Retail is actually based on a concept called as the Augmented Reality. This basically works on a Marker based model. In lay man’s term, it allows overlaying the Virtual world over a real-world environment through a camera based device or simply a camera as in your PC/Laptop.

Holition provide augmented reality solutions to ambitious organisations looking to harness 3D digital experiences for retail. Holition’s augmented reality platform is engineered to reflect the bespoke requirements of each brand, from traditional marketing channels to interactive digital platforms and beyond.

Holition is a unique synthesis of experts from a wide ranging field including marketers, retail experts, digital strategists, producers, developers, augmented reality specialists, 3D designers, 2D artists and futurists. Holition have developed a holistic method of working whereby 3D graphic engineers, programmers, code developers, and 3D creatives collectively develop unique creative technology solutions. Research and development for each client project is a core part of our offer: this ensures all projects keep the team and clients motivated with a unique market proposition.

The company serves a huge list of luxury clients, including Tissot, De Beers, Boucheron and Tacori. And in its East London offices, Holition’s marketers, luxury experts, developers, 3D designers and “2D artists and futurists” sit and work side-by-side, creating innovative augmented reality technology.